No doubt at all, Google is one of the warriors in this war and show all weapons ready to shot. To figure some about, check it out http://www.google.com/mobileads/ under the motto "Small screen. Big opportunity. GG [giant Google] :) is trying to sell its ideas. The deep questions are: How small is small and how big is big? The ample formats & high res screens has been shocked our eyes in the latest versions of SM showed in Spain [http://www.mobileworldcongress.com/]. In other hand, "opportunistic vision" can be blurred in the streaming reality of the ad monetization and value.... later, I will come with more about market "real" value of mobile ads. Bye until then.
