Hi, Mobile Advertising Stream (MAS) is an academic blog designed to exchange the most recent scholar information, research & industry stream about mobile ads displayed in convergent media and technology. We are mainly focused in ads & consumer behavior on smarts phones, tablets and interactive electronic gads. Most welcome !
JOURNAL OF ADVERTISING RESEARCH - 5O ANNIVERSARY
GREAT NEWS ! The Journal of Advertising Research is celebrating 50 years of continuing publish about the trends in media advertising. under the suggestive title "At 50, the Journal looks back and ahead" the editors make a deep look at the Journal research history and impact on the knowledge of advertising research. The anniversary issue is highly recommended as a headstone of the last trends in adv, you may have access to the digital edition at: http://www.warc.com/JAREditions/50thAniversary-SelectedContent/
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