Powered By Blogger

JOURNAL OF ADVERTISING RESEARCH - 5O ANNIVERSARY

GREAT NEWS ! The Journal of Advertising Research is celebrating 50 years of continuing publish  about the trends in media advertising. under the suggestive title "At 50, the Journal looks back and ahead" the editors make a deep look at the Journal research history and impact on the knowledge of advertising research. The anniversary issue is highly recommended as a headstone of the last trends in adv, you may have access to the digital edition at: http://www.warc.com/JAREditions/50thAniversary-SelectedContent/