Hi, seems a lot ! nope, absolutely nope ! There are an empty space for more and more research in the mobile adv. Currently there are less than 600 scholar articles (including all the peer review journals) and huge bunch of market info available. Parts 1 and 2 contents a visual summary of the researched in the area along 7 years and not big surprise.... more than 45% of the papers has been concentrated in consumer behavior and in the other side less than 1% into ethics and mobile adv.....time to look for balancing the scale? or as always, ethics is and itching issue for advertising ..... time to consider
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