After some PC troublesome, I could present to my Professor my messy idea... finally comes the light ..... something that links social groups (networking groups, cybergroups, social networking...?) and mobile advertising (what format, what platform, what message ????) for study interaction (WOM, e-WOM...?) social behavior (group decisions, group alternatives, cultured....?) .... the light come from the above but shadows persist... so need work hard :(
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